“And so the story goes they wore the clothes...”
There’s a great piece by Susannah Cohen over on okwhatever.org titled: The Enduring Appeal of David Bowie Merch. The article also makes the observation that “Someone you know owns a Bowie T-shirt. It's (kind of) a fact.”
Here are a few edited excerpts from the feature:
+ - + - + - + - + - + - + - + - + - + - + - + - + - + - +
Everything looks better with David Bowie’s face on it. And a lot of people know this. Lady Gaga knew it when she rejoiced over A Star Is Born’s BAFTA win, posting a video to Twitter dressed in nothing but an oversized T-shirt that said “Bowie.” Man Booker Prize-winning author Marlon James knows it, too. He’s been rocking a Bowie tee — a black, long-sleeved one celebrating his Let’s Dance era — in publicity shots for his latest novel, Black Leopard, Red Wolf. And sneaker brand Vans knew it when they launched a limited edition collection based on four different Bowie albums in April.
David Bowie merch is having a moment — but then again, hasn’t it always? Whatever else is going on in the world of fashion, it seems that paying tribute to the Dame on a piece of white cotton is always sartorially acceptable. Celebrities have long known this. There was Sid Vicious in a red Bowie tee at the age of 15, en route to a concert in the 1970s. Kate Moss paid tribute to her dead friend in 2016, pairing a graphic tee of the artist with a black faux fur coat. Cate Blanchett was spotted in a lightning bolt shirt at the airport last year. Janelle Monae teamed hers with sequins for a performance on The Today Show a few months later.
+ - + - + - + - + - + - + - + - + - + - + - + - + - + - +
Norman Perry is the president of Perryscope Productions, a licensing and merchandising company that represents David Bowie (among many other icons) in partnership with Epic Rights. He believes that Bowie’s personal style has a lot to do with his impact on fashion.
“I have four clients [Bowie, Janis Joplin, Miles Davis and Jimi Hendrix] that were fashion forward, and they each looked different on every album cover, every tour,” he told OK Whatever in a phone interview. “There's a handful of people where clothes were a really significant part of their persona and their aura, and in the case of David Bowie, he was not a predictable man.”
+ - + - + - + - + - + - + - + - + - + - + - + - + - + - +
Of course, there’s also a simpler explanation for the musician’s enduring fashion appeal. Wearing a piece of clothing emblazoned with Bowie’s face might be cool, but it could also just be an homage to a beloved artist. The reason why we see Bowie’s face so often in fashion might have less to do with style than it does fandom. The truth is, maybe we all just really loved the guy.
+ - + - + - + - + - + - + - + - + - + - + - + - + - + - +
Read the full article here.
FOOTNOTE: Our montage shows David Bowie in 2002 sporting a 1973 live T-shirt. The picture was taken by director/photographer duo Inez van Lamsweerde and Vinoodh Matadin. The pair were also responsible for filming the Louis Vuitton L’Invitation Au Voyage Part 1 short in 2013, which starred Bowie singing “I’d Rather Be High”.
The T-shirt on the left is the latest addition to the Official Bowie Store: BOWIE light bulb logo T-shirts which glow in the dark! Pre-order here.
#BowieMerch #BowieStore
